WHY IS IT IMPORTANT TO HAVE EMPLOYEE COMMUNICATION?
Those among us who are old enough will remember the dreary, unreadable company-wide ‘Internal Memo’, which often prompted responses like ‘What’s this got to do with me?’
Today, with so many digital channels open between the Employer and the Employee, the opportunities and available ways of communicating with employees have multiplied. And so has the potential for the Small Business Owner to get it wrong.
Professional Employee Communications are essential for any business that wants to achieve its strategic objectives, and motivate and retain employees. And sometimes, the moniker ‘Internal Communications’ has allowed a Company’s approach to communicating with Employees to be less persuasive and effective than communications directed at Clients.
What are good employee communications cultures and protocols?
Good Employee Communications is fundamental to Employee Engagement, and therefore an attractive Company Culture and a contented workforce. Without any one of these, the business will not perform or achieve its goals. And because Communications is a two-way channel, this is about so much more than how the Employer shares its messages with staff: it’s also about how they get to ask questions of, and provide feedback to, the Company.
Good Employee Communications cultures and protocols:
- Confirm a range of approved ways to communicate
- Ensure communication is delivered by the most appropriate person
- Allow for the selection of appropriate messages and mediums
- Help to avoid misunderstandings
- Enable and ensure feedback
- Prompt and facilitate appropriate responses to issues as they arise
- Give clarity around goals, objectives and behavioural expectations
- Provide a means of sharing company information including internal hacks and organisational quirks
- Include the means for verification that messages are received