Change Management

Step by step Guidance and tips for Successful Management

WHAT IS CHANGE MANAGEMENT?

The skills to deliver Change Management Initiatives are essential for every small business. HR Management skills within the Business allow strategic change and transformation to happen.

Much of the output of pretty much every management institute is devoted to advising businesses on Organisational Change Management, on identifying and supporting the key roles in Change Management and pointing to the reasons initiatives fail.

Harvard Business Professor Rosabeth Moss Kanter believes that change is, first and foremost, a Leadership and Management skill, and that Companies that manage change best are “the integrative environments that support innovation, encourage the building of coalitions and teams to support and implement visions.”

WHY DO COMPANIES UNDERTAKE CHANGE MANAGEMENT INITIATIVES?

Change Management Initiatives are what a Company must undertake to:

WHAT IS THE ROLE OF HR IN CHANGE MANAGEMENT?

When a Change Management Initiative is agreed and designed, there is only one function in the business capable of overseeing and delivering it, and that’s HR.   Not only is HR uniquely qualified to oversee the project management necessary to succeed, HR also has the influence and skills to lead the Leaders, train the trainers, inspire and equip the workforce – and keep the energy around the initiative going when everyone else has forgotten why you’re doing it.

And beyond regular transformation effort by businesses, the outcome of the entire Mergers and Acquisitions sector is reliant on HR functions effectively managing and delivering each and every successful change management initiative.

HOW DOES HR SUPPORT CHANGE MANAGEMENT?

WHAT ARE THE PRINCIPLES OF CHANGE MANAGEMENT?

WHAT ARE THE BENEFITS OF CHANGE MANAGEMENT?

There is one obvious and major benefit of Change Management, and that’s delivering Change.  The ability to initiate and manage change can mean success or survival for a Business.  An inability to do so can mean the slow – or sudden – death of a business that may have been around for decades.Whether we are talking about a Total Business Transformation, or a more prosaic Process Alignment measure, Change Management abilities offer businesses some substantial benefits:

A culture that embraces Change and all its attendant processes is one that can withstand unforeseen challenges, but can also make itself stand out among its peers in terms of results, performance and employee satisfaction.

WHAT IS THE ULTIMATE GOAL OF CHANGE MANAGEMENT?

The most worthwhile goal of Change Management is that of creating a culture of innovation within the organisation.  And why do that? To deliver on Strategy.

Corporate cultures can be enabling, liberating attitudes and values.  Or they can be a dead weight.

A company culture that values and embraces Innovation is one that is more likely to achieve its goals, rise to unforeseen challenges, surprise and delight the Customer – and inspire and retain its Employees.  With this come more particular goals, which include:

6 GREAT CHANGE MANAGEMENT PROCESS EXAMPLES

  1. The Harvard Business Review https://hbr.org/2017/10/all-management-is-change-management puts it very succinctly: “change management is management, and management is change management.”
  1. But a sobering article by Deloitte https://www2.deloitte.com/insights/us/en/deloitte-review/issue-19/developing-more-effective-change-management-strategies.html says that most Change Management efforts fail.
  1. So, what are just a few of the most widely known examples of the Change Management Process that worked?
  1. Netflix streams content right into your Smart TV and always did, right?   Netflix was a subscription-based video rental company renting films that were sent to customers by post, and in so doing disrupted the traditional rental companies.  Its streaming services were only introduced in 2007. Win.
  1. IKEA: did you know that the Swedish ready-to-assemble furniture and home accessories giant is about to reinvent itself as a ‘Circular‘ business, with its customers leasing instead of buying and owning its furniture? That’s Business Transformation (we should really use all capital letters for that one) right there.  But IKEA had already undergone a major Change Management Initiative to change itself from a catalogue sales company to the e-commerce/retail player it is today.
  1. Google was founded in 1998 and only began to book revenues when it started selling search solutions to other online companies. But that all changed when the Company transformed itself by developing and launching its AdWords programme, turning itself from a business that made and licensed search engine technology into a digital advertising behemoth.

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